Owner and Founder, Wills and Trusts Guide Lives in: Portland, Oregon
John Ma is the owner and founder of Wills and Trusts Guide. He created the site to help people better understand estate planning without getting lost in confusing legal language. His mission is to make information about wills, trusts, probate, executors, guardianship, beneficiaries, and state-specific planning rules easier to access and easier to understand.
John oversees the overall direction of Wills and Trusts Guide, including editorial strategy, topic planning, reader experience, and site development. He works with editors and writers to publish practical, plain-language content for individuals and families who want to protect their assets, document their wishes, and prepare for the future.
John’s background combines digital publishing, consumer education, and online research. He is especially interested in building resources that help readers compare options, prepare for attorney conversations, and avoid common estate planning mistakes.
Areas of focus:
- Editorial direction
- Estate planning education
- Reader-focused content strategy
- Wills and trusts guides
- State-specific estate planning resources
- Online legal education
- Consumer decision support
Outside of work: John enjoys exploring new technology tools, reading about entrepreneurship, traveling with family, trying regional restaurants, and spending quiet weekends planning future site improvements.
John’s goal is to make Wills and Trusts Guide a practical starting point for people who want clear estate planning information before taking their next step.